Google Produces Incredible Latest results for Window Installation Companies

Drake Digital Marketing Agency

In terms of marketing, everything you do must measurably produce results. There are tons of factors that go into getting solid results including business niche or marketplace, as well as the tips and strategies I will be detailing are a fantastic opportinity for Toronto Lead Generation to find out solid, measurable growth. - Botox Lead Generation

We’re informed about our Toronto Leads generation clients INCREDIBLE results! From 5-10 high-quality leads each week to tripling our clients sales from $50,000 to $150,000 within a still month.
Why Traditional Marketing Sucks!

Television commercials, radio spots, newspapers ads, and billboards are extremely the 20th century way of gaining exposure and lead generation for window replacement businesses.

These antiquated old methods of advertising are all Interruption Advertising, meaning that you are trying to Interrupt because as possible with your message and hopefully you find a few that are interested.

These techniques are archaic at attracting the attention of potential clients and are wasteful in comparison with Google AdWords.

There is no greater approach to finding a quality local lead than if somebody from your local area:

Does a Google search for your “window replacement”, “window installation”, and “window repair”? (BTW, yes absolutely it lets you do and business niche)
Finds your ad near the top of the page
Clicks on the ad
And then one minute later calls your organization

Someone searching for your company on Google is more likely looking to hire you on the spot or maybe within a week.

They're searching on Google because they need your services at this time and are much further along from the buying process than someone who you are trying to prospect with “Interruption Advertising”.

Anybody which has ever been involved in almost any sales or marketing knows that there is a HUGE difference between if someone else is searching for you, finds you, and calls you…

Rather than you trying to prospect or “cold call” or “interrupt” people who have your advertising.

There is simply no comparison within the quality of the lead.
Possibly the Best Advertising Platform Ever.

Advertising online is 100% and completely measurable so you'll know EXACTLY what your return on investment (ROI) is that's unlike many other forms of marketing like TV and Billboards.

Google AdWords (Google’s advertising platform) is the foremost thing that ever became of the advertising world and business people because you have an incredibly powerful tool for your use.

Google AdWords advantages of beautifully executed timing when delivering ads to people who are already seeking your glazing business, delivering you transparent window installation/replacement and window repair prospecting results while you can track just what your return on investment is.

There are lots of entrepreneurial business owners that have built multimillion dollar businesses using Adwords as their primary method of generating new business.

There is really nothing else like it in the world today. If there was, trust me, I would be using it and suggesting that you simply do too.
Generating Leads Online with Google AdWords

What people need to realize up front is that Google makes over 90% of the company's money through AdWords.

The search engines do not make their money through organic search engine results or SEO (more on SEO later). Thus, Google WANTS you to definitely advertise and they would like you to get good results so that you will keep spending increasingly more money on advertising year after year after year.
MYTH: “Ya, but no person clicks on the top ads…”

A lot of businesses and professionals i have worked with over the this misconception that no one clicks on the ads that appear on top of search results.

This couldn’t be more incorrect. It’s true that a lot of people go through the first or second organically generated result. However, as outlined by a recent eConsultancy survey “41% of folks didn’t even realize these folks were clicking on ads in those first 3-5 results”.

Furthermore, you only have to have a small percentage of people to visit your ad to have more leads than it is possible to handle.

If you believe that no person clicks on ads and are unwilling to make the investment in a strong AdWords campaign, you’re cutting yourself faraway from a huge source of solid lead generation.
SEO vs AdWords

Search engine optimisation (SEO) is a good longer-term advertising strategy as it takes a lot of time, money, and to organically rank highly in search results online for any valuable keyword.

By way of example, let’s say you’re a lawyer that is certainly fresh out of law school, you’ve moved to a city or town and are looking to get established. I’ve got not so great news for you, you’re probably going to fail at ranking on top of search results through SEO.

Do you understand why? Because every other lawyer locally or city which is practicing in the same part of law as you is performing the exact same thing!

Chances are those other lawyers or lawyers are already established and also have been running a strong SEO campaign for many years. You’re simply going to have invest for 9-18+ months before out-ranking them.

There are many examples of business owners that spent $1,000s each month on SEO for upwards of a year and still did not rank in the top 5 results on page 1 (this is where most of the traffic is) of Google for their desired keyword.

If these businesses would have taken that very same money and invested it into Pay per click, they would have received new leads and new business from the start!

Which means they'd barely have come up front because they could have turned money in the first month and then just reinvested those profits.
WARNING: How are you affected When (not “If”) Google Changes It’s SEO Algorithm?

Take into consideration it… Would you rather pay $1,000 per month for a year just to “possibly” get on page one for your desired keyword… And then if Google changes their SEO algorithm again you could lose it all overnight without any warning!

… Or, can you prefer to instantly show up at the top of the search results for Countless different keyword variations (not really a couple of keywords like with SEO)… And have new leads and clients coming in your door right away?

Kinda a no-brainer isn’t it.
Instant & Easy Results

I enjoy working on Google AdWords over any other form of advertising media since you can run a simple test campaign for approximately a week, spend just a few hundred dollars, and see instant results.

When that certain week test is performed, you’ll have a ton of data suggesting what keywords worked, what number of clicks you got, how many leads came in, and just how many new signed clients you might have retained for the money spent.

From that point you can refine your AdWords campaign a little more forward by continuing to split-test ads and deciding how much you want to expand your campaign.

For instance if you spend $1,000 and you also make back $5,000… Well then the subsequent month you may very well want to spend $5,000 to make back $25,000. It’s simple math really.

Versus TV, radio, newspapers or billboards advertising, which can be expensive formats that you can spend $10,000s and be clueless to how poorly or well your ad did.

In order to see serious results which are reliable and measurable, you have got to be on AdWords.
AdWords will be the KING of Local Advertising

Google LOVES local businesses and they provide you with a huge advantage when advertising on the platform.
How to Use Your neighborhood Advantage

First off, Google permits you to integrate your Google Local account together with your AdWords account. This implies when people from your neighborhood are searching, your ad is going to be much bigger than other ads with your phone number and address at that time in the ad!

It can be an old adage as well as in the world of internet marketing, size does matter. If the ad is larger, people are going to notice first, if the ad is well formatted they’re gonna read the details, so you know what they’re going to probably do next?

They’re likely to click on it!

Because you’re local, your location information is going to appear in the ad (when you integrate your Google plus local account). You’re going to see a much bigger increase in leads contacting as well as making appointments for your services.

NOTE: Above image is surely an example of a client of mine and you will see his one ad is almost 3x the size the other ads. Really, just how can they compete?

So by taking the time to properly integrate your Google Local account, you’re going to see an increase in business!
Why Most Companies FAIL at AdWords

Another very important factor to the success of the campaign is split testing multiple ads to obtain the ones that get the highest click through rate (CTR).

Most business owners that try to do Adwords on their own fail since they don’t have a good high converting website landing page (more on that soon) and/or they haven't split tested multiple ads to boost their click through rate.

Google will in reality reward you for having a rock solid AdWords campaign that is getting lots of clicks!

In case your ad is creating a lot of clicks that will your business through Ppc Toronto Lead Generation they will give you a cheaper cost-per-click (CPC)… rewarding you for having great ads that are getting lots of clicks since it tells Google that you will be relevant to the searcher.

Fundamentally the more clicks your ad gets, the less you pay each click. Pretty amazing isn’t it.
3 Common Mistakes to Avoid

If you’re fully briefed and are ready to provide your AdWords campaign the attention and care it deserves, you may still find some things I feel you ought to be implementing and some improper habits I want you to avoid.

First thing’s first: When someone clicks on your ad, what page/website can you send them to?

You may be thinking that you’ve spent a lot of money on a slick looking, informative website that’s the right place to send your traffic and draw in clients. Right?
WRONG!

It seems like a reasonable idea, and it’s actually bad idea because surprisingly, you’re far more likely to lose clients if you’re routing your entire ad traffic to your main website!

You MUST send AdWords visitors to a “landing page”. Yes, you'll want one of those single page, simple, easy to read landing pages that invites the prospect to take action now.

Why? As you have 8 seconds before you lose your prospects attention!

That’s right, based on a recent Microsoft study, our attention spans have dropped from around 12 seconds to eight seconds, and for comparison a Goldfish comes with an attention span of 9 seconds.

Thus your “landing page” needs to get the person that clicked on your ad to do this right away before they get depressed by their smartphone, Facebook, instant massager pop-up, email notification, or someone popping of their office…

If your traffic is being routed for your main website, you take a constant risk of that visitor never taking action! That’s right, they did not:

1. Pick up the telephone
2. Fill out a message form

You just lost a possible client.

High-converting landing pages are particularly designed using a proven template to get your prospects to do one thing… Pick-up the phone and call you now!

So remember, three important mistakes to avoid making in your marketing are neglecting to:

3. Split test your ads. Sure, you might be getting some clicks, you could be seeing some incoming business, which doesn’t mean you couldn’t be going after better!

4. Use a high-converting landing page. Your slick, expensive looking main website is not enough to draw in new clients to your practice. A landing page is essential for getting people looking to retain your services to pick up the phone and in actual fact schedule an appointment.

5. Setup your AdWords campaign correctly. This place I mention in passing as being a mistake only since it can impact your results. Proper campaign setup is crucial to the success of one's campaign.

As you may have seen by now, I love Google. I love their AdWords platform as well as the infinite amount of potential it gives you.
Google: Biggest, Best, & Growing

Google, for great reason, has become the largest internet search engine in the world. It offers usage of an unprecedented volume of information, and it also is the number one way for businesses for generate leads - which is so true for Toronto Lead Generation companies we work with.

All you need to do is see the growth chart for the last 10 years to see this.

You might have been able to ignore the possibilities that Google earned 2008, and maybe during 2009, and when you see their rate of growth double and triple over the last few years alone.

You must realize that Google is maturing all the time, and is probably only going to get bigger and better at their business by implementing new advancements to AdWords.

With this day and age, if you fail to be on Google, you’re probably going to end up behind. Here’s to your future success! - Botox Lead Generation